Social Media is the new battleground for online marketers everywhere. Ever since Google introduced social signals as a ranking factor way back in 2010, people have been scrambling to establish themselves prominently on the social networking scene.

SEO and Social Media

The Real Deal about Social Signals and SEO:

A few years back, no one has even heard the term "social signal" before. What's behind this drastic invention that would ultimately reshape the whole search industry?

Well, it might have started when Google started rolling out updates for its ranking algorithm a few years ago. The old PageRank system was an effective algorithm, but people still managed to get around it. In some instances, low quality websites that used black hat SEO techniques to grapple their way to the top places on SERPs (Search Engine Ranking Pages) would outrank legitimate websites.

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