Gone are the days when marketing was purely a one-way communication medium that was directed from the marketing teams towards customers. Nowadays, marketing has evolved as an exchange of information between the company and the customer. This seamless conversation between the organization and the target market, regardless of the geographic location of the customer, is made possible by social media platforms. While there are a number of social media marketing platforms available in the market, choosing the right platform to suit your needs is difficult.

Hootsuite Social Media Dashboard Review

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