Finding an online audience is only half the equation, finding and active audience and fostering a participatory culture are the most important things. Are you wondering what I mean by �participatory culture?� If you search it, you�ll get a huge cataloger of cultural theory papers that aren't a huge help. So we�re making is super simple for you; involving your customers in your organization builds strong ties with audiences and here�s five simple ways you can build and engage the RIGHT kind of audience online.

Reply to everything, good or bad - If you don�t reply to everything that your audiences say, they�re not going to feel as though they can freely post. Let people know about it! If you�re afraid to communicate yourself, it creates a culture of silence around your Social Media presence, which is never ideal.

Social Media

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